At WorldDealer we create IMPACT for our auto dealers by reaching the right audience at the right time, with the right message AND at the right levels. We develop the most effective media plans based on your market conditions, your brands and your budget. We find that most dealer media plans are a hodge-podge of what they’ve done in the past and what the last rep to leave their office just sold them. It requires experience and discipline to develop an effective media plan. Thanks to advances in media and technology, we can now reach a target audience with relevant advertising content much easier than ever before. That’s why we look at a fragmented advertising marketplace as more of an opportunity than a challenge, if managed efficiently.